You don't need to reinvent the wheel to get to $10k MRR

Good artists copy, great artists steal. So be a freaking business idea robber.

Most entrepreneurs are obsessed with innovating. And sure, the biggest companies of all time were great inventions. Apple, OpenAi, Tesla. I see the allure of becoming the next Steve Jobs, he’s a legend, but, you don’t have to become Steve jobs, you can become a pretty successful entrepreneur just doing what others have done before you, but better. You can create a cash cow by introducing technology in an otherwise manual industry. Or you can take something that works in another country and introduce something similar in your own. It doesn’t have to be too difficult. If you go to a YPO meeting or something similar to those organizations, I can guarantee you that almost all the business owners there are operating a “boring” business that is a cash cow, pumping out cash to its owners. They most likely saw a business or an industry and thought “I can do it better”, and they did. So I would tell you the same. If you have niche knowledge or insights, that can be really valuable for you to steal a business idea, and curate it to a specific niche. Niching down is super powerful, and all you need to get to a $10k/month business, which is not bad. And then you do it several times, and boom, you are making a decent amount of money every month.

Let me give you an example that I am launching this month. I have an unfair advantage in a niche. I have experienced a pain that I know a lot of others are experiencing too. I also know exactly how to get the first significant user base to join. And I know of a business doing the same thing, in the US. Here is the breakdown: Being a CEO is difficult, lonely, and a struggle a lot of times. Your significant other, more often than not, wants to be there for you, but doesn’t know how. They also don’t know what you are going through. Who does? Other CEOs and founders. So, usually what many people do is join a forum or a mastermind group with other CEOs where you can openly talk about experiences, challenges and share notes. This is super helpful and has helped me a lot of times. I also have made a lot of friends in these types of groups. But, the challenge is that for you to join one you need to know someone, and you have to set up the group, manage it, and schedule. It’s tough, time-consuming, and a lot of times things fall apart in the process. Which is why I created joinmultiply.com a community of people going through the same things as you, where you can share notes and experiences in peer groups, and get matched with others based on your stage and experience. And we do this all for you. The matching, the scheduling, the facilitating, the groups, and events.

You probably noticed that this is not a novel idea. It exists in many forms. You have YPO for example, and you have a newer, more modern company called Hampton. Joinmultiply.com however, is not competing with these directly, because Multiply is a LatAm based community aiming for the younger generation of entrepreneurs. It’s also aiming to be less pretentious, and more open. The challenge of course is to maintain a selection criteria as a base line. Because no one wants to join a community like this one if you won’t learn anything, and if no one is actually building great stuff. Which is why the criteria is basically that you are committed full-time to your company, it has revenue, and you have been operating it for at least 1 year. The reason for these criteria is because once you have operated your business for a year you have some experience, you also are at a stage where you have had ups and downs most likely, and you are more likely to be a contributor to the conversations the peer groups have. But thats it. Anyways, you can probably copy this model as well, there is plenty of space. And this is not a company that aims to take monopoly of the market. It is just aimed at helping others like me. So if you do try to copy it, good luck to you.

Cheers,